You communicate too much. Or too little.
Finding the right frequency matters.
Here's the scenario: you're running a IPTV panel reseller business. You email customers regularly. Some say it's too much. Others say it's not enough.
What actually works is finding the right communication frequency. The pattern that keeps showing up? Monthly is the sweet spot.
Let me give you a real example. A reseller sent weekly emails. Customers unsubscribed. He switched to monthly. Unsubscribes dropped. Engagement increased. Monthly was better.
Here's the thing: your IPTV service panel doesn't control communication. You do. Choose wisely.
In most cases, communication frequency should be:
Onboarding: 4 emails over 2 weeks (then stop)
Regular updates: 1 email per month
Critical issues: As needed (outages, major changes)
Holiday/seasonal: 2-3 per year
A quick practical breakdown: audit your current communication. Are you sending too often? Too rarely? Adjust to monthly for regular updates.
That said, some customers want more (sports fans). Some want less. Offer an option: "Want more updates? Reply YES. Want fewer? Reply NO."
IPTV panel reselling requires balance. Communication frequency is part of it.
Communicate monthly. Don't spam. Keep customers informed.